Journey

26th Oct 2012

Our good friends Paul, Beth and Mike at Inspiring Riding have worked with us over the last couple of years to capture the essence of bicycle adventure through fantastic imagery, and writing which leaves you yearning for a trip into the hills... Now they are embarking on an exciting adventure … read more

New directions

29th Aug 2012

Following the recent acquisition by the Thule Group of the rights to the Freeload rack system for bikes, our current range of products will be re-branded Thule and be available through the world-class Swedish active lifestyle company's global distribution and sales networks. The new Thule rack system and and extended … read more

Trail Notes

11th Apr 2012

Back in late 2010 Nick Stevenson of Cadre Productions approached us for support for his film project documenting the mountainbike lifestyle in Rotorua New Zealand. We're proud to have been involved in this great project, and are excited to announce the dates for the premiere tour! Trail Notes … read more

Behind the lens: Part 3

29th Nov 2011

Paul Smith, born and raised an Englishman... now well and truly a kiwi in most senses of the word. Paul trained as a mechanical engineer (with a PhD in composites no less), and worked in various positions in the automotive industry, before moving to NZ and becoming a lecturer … read more

Behind the lens: Part 2

28th Nov 2011

Next is Caleb Smith from Spoke Magazine, on the Te Iringa trail in New Zealand's Kaimanawa ranges. Now Caleb is a real pro, and has been doing this for years... when you hear that shutter (or is it a sensor?) release, you just know it'll be a great shot … read more

Behind the lens: Part 1

22nd Nov 2011

I like taking photos, but I learned a long time ago that I'm not a good photographer. Fortunately we have a few friends who are very talented in this department, and together we have had some great adventures this year capturing images for various ends - a small selection of … read more

2012 catalogue now online

21st Oct 2011

Full of information, feature stories and great photography. View it via Issuu: Open publication - Free publishing - More bike Also available to download as a PDF here. (4.9Mb) read more

Back again... sorry

12th Oct 2011

One of the features of being a small company is that we all wear a few different hats - it might be design one day and marketing the next. Working on growing our international distribution channels and attending tradeshows... or putting up shelves and sweeping the floor. Sometimes certain … read more