Behind the lens: Part 1
Fortunately we have a few friends who are very talented in this department, and together we have had some great adventures this year capturing images for various ends - a small selection of which grace the pages of the latest Freeload catalogue. (you can download it here).
It is fantastic to work with someone who's main focus (no pun intended) is on getting the right image, and its also really nice to be able to hand over some of the responsibility to them, and trust in the fact that they will produce something ten times better than I could.
While sorting through some files today I realised I had quite a few photos of these guys taking photos, and I was able to pair some of them up with the resulting images.
So this is what I've done... think of it as a kind of 'behind the scenes' look at some of the trips we've been on this year, and the people behind the imagery that makes our products look so good, and keeps us wanting to head outside for more... enjoy.
First up is Mike Wilson, feet firmly planted on the road over Dansey's Pass in Central Otago.
Mike is a product designer by trade, and doesn't practice photography professionally... yet.
He has an incredible eye for composition and detail, both in his photos and products.
The resulting photo is actually only one of several stunning shots taken from this vantage point. These were some of the last shots we took at the end of a week long trip in the high country, about one day's ride (or a couple of hours by car) from our home town in Dunedin... yet so different in terms of climate and terrain.
We've worked together on lots of projects over the last few years, and I've learnt a lot from Mike - I'm looking forward to our next trip!